Banner or Link

                     An image on a sponsorable site that functions as a link to the
                     advertiser's site. Banner size is usually measured in pixels: width -
                     by - height.

                Impressions, Page Views

                     The number of times that a banner has been presented to visitors.

                Clicks or Click-throughs

                     The number of times that an ad has been clicked by visitors. A
                     measure of response.

                Click Rate

                     The percentage of visitors that view an ad and click on it.

                Hits, Accesses

                     The number of page and/or graphic files requested by a visitor. A
                     single page with multiple graphics can be counted as multiple hits
                     since each graphic is counted as a separate hit.

                Browser

                     The software program an individual uses to navigate through the
                     World Wide Web. Some popular browsers are

                     Netscape, Mosaic and Internet Explorer. The features of a
                     particular browser - such as on screen menus - set the tone for
                     your Web experience.

                CGI Scrpit  (Common Gateway Interface)

                     Programs allowing interaction (e-mail inquiries, job applications,
                     order forms, etc.) on the Web. Interfaces are written in computer
                     languages such as "perl" or "C++".

                Cyberspace

                     A term coined originally by science fiction writer William Gibson
                     (in the book Neuromancer), now used to describe the "space"
                     where words, relationships, information and money exist with
                     computer-mediated communications, what's otherwise known as
                     the "Information Highway".

                DNS (Domain Name System)

                     A method used by the Internet to assign addresses to computers.
                     This helps people email and information successfully get from
                     Point A to point B. Your domain name is the name which you will
                     be internationally known and accessed from the Internet.
                     Example: "al.com"
 
 

                E-Mail (Electronic Mail)

                     Mail delivered electronically. You use electronic mail programs to
                     compose, send, and receive messages or files with other people
                     who also have e-mail addresses.

                Encryption

                     A process which enables sensitive material to be transmitted with
                     minimal risk of access by unwanted parties, often used for
                     banking information or military messages.

                FTP (File Transfer Protocol)

                     An Internet application that lets you transfer files-which can be
                     documents, photographs, even computer software- from a remote
                     computer to your personal computer.

                GIF or JPEG

                     Standard formats for graphics on Web sites.

                Home Page

                     Your initial interface to the Web and many documents, files and
                     resources that reside on it. It is also the first document a company
                     will want a new user to see when first going to their Web site as it
                     contains links to various other web pages of information offered
                     by the company.

                HTML (Hypertext Markup Language)

                     The coding language used to put text and graphics together to
                     create Web pages. It is the current language of the Web.
 
 

                Hypertext

                     Computer-based electronic documents that use hyperlinks to link
                     pages to other sites, databases, graphics, stories, etc. enabling
                     users to follow a line of thought just by "clicking" on a word.

                Interactive

                     A term used to describe Web communication. Your Web page is
                     interactive if it allows a user to both submit and request
                     information from your company via the Web server.

                Java

                     A programming language that supports animation and real-time
                     information delivery.

                Log File

                     All raw hits to a Web server are recorded in this file. These log
                     files are used to calculate and track usage and are later verified by
                     third-party audit firms.

                Server

                     A repository for Web documents. Your information must reside
                     on at least one server on the Internet for other people to access it.
                     Servers vary widely in features, popularity and accessibility, which
                     affects their associated costs and fees.
 
 

                URL (Uniform Resource Locator)

                     The address at which your documents reside on the World Wide
                     Web. Example, Alabama Live's URL is "http://www.al.com."

                Web Server

                     The actual computer that stores all the files for a Web site.

                WWW (World Wide Web)

                     The emerging high end of the Internet that allows users to see
                     pictures, hear sound, see video clips and read hypertext
                     documents as well as linking from document to document, one
                     computer to another by simply clicking on choices that appear on
                     their computer monitor. The Web allows users to communicate
                     interactively with organizations, other users, and companies on the
                     Internet. There is no central organization controlling the Web;
                     rather, organizations and companies control their own
                     participation by means of independent servers.
 
 For additional sources
Traveller Information Services
Alabama Live
Yahoo
Alta Vista