The Sporting Goods Industry Online
Site Design & pages made by Quik-Tek Internet Services
 
 The Current and  Future Sporting Goods  Digital Estate
By Steve Rousseau 
Nov. 19, 1997 Revised April 9, 2000
Index 
The Sport Industry Online 

Trade Shows & Industry Links  

Dealers & Re-sellers  

Sales Reps  

Manufacturers  

Online Magazine/ Webzine  
 

R-Sports  



 
 Are you ready to launch your business into the Digital Estate   

The world is changing at the speed of light.  It used to be bizarre in our industry for customers to pick up a phone or magazine and order sporting goods.  Now, that's becoming an old fashioned way of doing business.  Now, this same item is ordered with the click of a button on a computer keyboard.  No phone conversation, no flipping through catalog pages, just the few clicks of a button and your order is placed.  

Enter- The Digital Estate for the sporting goods and awards industries.

There are some different variables present now.  
It is not just mail order houses that the customer is clicking on and buying from. Some good news for dealers and reps  is that the mail order people, as a group, are actually a little behind in embracing the digital estate.  

There is a combination of mail order houses, new digital estate generation Email order houses, manufacturers selling direct, and a ground swell of newly rekindled Digital Estate Sporting Goods Dealers going online. They are getting better at digital sports commerce, getting stronger every day.  

All of these forces are headed toward a colossal collision when the digital estate reaches critical mass in the sporting goods industry.  

Where do you fit in all of this?   
How do you prepare?  
Who will be your new competition?  
Will traditional profit margins change?  
Will this "positive spiral" be pushed mostly by dealers, reps, manufacturers, or customers?   
What will be the manufacturers role of the future?  
What will be the reps role of the future?  

Come back in about a week, and we will begin discussing these questions and more. It is our sincerest hope that through electronic communications, we can help solve our current and future problems.  

Send comments, suggestions, etc. to  
webmaster@r-sports.com 
Copyright © 1997,1998,1999, 2000, www.SportsSales.com, Div. of Rousseau's Sporting Goods And Awards, Inc. 

Credits & 
Suggested Reading 

The Digital Estate 
by  Chuck Martin 
Other suggested reading: 

The Road Ahead -Revised Edition 
by  
Bill Gates  



Other sites of interest. 
The Archives Index  

Future Articles and Columns   

Sports Web Cast 

Preview 
The TEAM MANAGER  
for Baseball/Softball    

THE TEAM MANAGER  
Web Sites    

The Dealers Forum   

Lines Wanted   

Reps Wanted    

New Products