|| Sporting Goods Store,
Reps, and Manufacturers "Score on the Net."
The same holds true for manufacturers. Manufacturers generally have the sales reps and dealers out gunned from the standpoint of having more internal marketing information, but, in many cases they too have no idea how much business they are getting from the internet.
The sporting goods dealers of the digital estate know some of these answers, and know to plunge hard and heavy into the internet or they will be left behind, maybe even obliterated. They know that it all changes each and everyday.
A typical example comes from Rousseau's Sporting Goods in Huntsville, Alabama. Web surfers in Hong Kong found their web site. They decided to call and check on the turnaround time for some baseball uniforms. After a short talk, a quote was made, and the customer ordered Major League Baseball - MLB Replica jerseys by Majestic, replica hats from the Outdoor Hat Co., belts from Adams USA, pants made by Reebok (Frazier Sports) and socks made by Pro Feet (McCrite & Associates). As a result of this order, Majestic and their sales rep, H. M. "Bubba" Whittengton, Outdoor Hat Co., Wilson Sporting Goods, Pro Feet and their rep from McCrite & Associates, James DeBoer all made money. Not to mention UPS, who shipped the order. They all won.
The couple from Hong Kong also bought a copy of The
Team Manager so, Quik-Tek Software
and The Center for Automation and Robotics at The
University of Alabama in Huntsville,
The couple pre-paid for everything with their Visa credit card, and Rousseau's deposited the money in their bank, Southtrust of Huntsville. Visa and Southtrust also won.
Other winners included Traveller Information Services, Rousseau's Internet Provider, and school children who benefited from the taxes paid to the City of Huntsville, Madison County, and the State of Alabama. Major League Baseball also won because of licensing agreements for the hats and shirts. Golden Rule Printing and Disc Manufacturing (Cinran) also won. Golden Rule Printing made the Team Managers boxes and inserts and Disc made the CD-ROM Disc.
Industrial Contract Packaging won because they packaged and shrink wrapped the software boxes. HPI also won from the manufacture of the manual for The Team Manager.
All these people won from this one order that was placed after a customer happened across Rousseau's web site. Yes, everybody does WIN.
Other sites of interest.
The Archives Index