The Sporting Goods Industry Online
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 Everybody Wins
By Steve Rousseau
Revised Monday, January 07, 2002
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 Sporting Goods Store,
Reps, and Manufacturers "Score on the Net."

Every day, sales reps are making money off of the internet, a lot of money.  Now, the money they are making stands a chance of taking off into a great positive spiral.  Guess what?  Most of them didn't know they were making money from the internet at all.  At first, they didn't recognize the potential of the internet. 

The same holds true for manufacturers.  Manufacturers generally  have the sales reps and dealers  out gunned from the standpoint of having more internal marketing  information, but, in many cases they too have no idea how much business they are getting from the internet. 

The sporting goods dealers of the digital estate know some of these answers, and know to plunge hard and heavy into the internet or they will be left behind, maybe even obliterated. They know that it all changes each and everyday. 

A typical example comes from Rousseau's Sporting Goods in Huntsville, Alabama.  Web surfers in Hong Kong found their web site.  They decided to call and check on the turnaround time for some baseball uniforms.  After a short talk, a quote was made, and the customer ordered Major League Baseball - MLB Replica jerseys by Majestic, replica hats from the Outdoor Hat Co., belts from Adams USA, pants made by Reebok (Frazier Sports) and socks made by Pro Feet (McCrite & Associates).  As a result of this order, Majestic and their sales rep, H. M. "Bubba" Whittengton, Outdoor Hat Co.,  Wilson Sporting Goods, Pro Feet and their rep from McCrite & Associates, James DeBoer all made money.  Not to mention UPS, who shipped the order.  They all won.

Then, Rousseau's lettered the shirts with numbers from Sunbelt Lettering, and screen printed a sponsor name on the shirts with ink bought from Freedom Screen Print Supply. The screen used for the sponsor logo, was coated with Chromoline CP2 clear emulsion, obtained from Jones Sportswear's Screen Supply Division. Once again, there was a host of winners from this one order.  Sunbelt Lettering, Freedom Screen Print Supply and their rep Mike Collins, and Jones Sportswear all sold material and made money from this one order.  They all won

The couple from Hong Kong also bought a copy of The Team Manager  so, Quik-Tek Software and The Center for Automation and Robotics at The University of Alabama in Huntsville
Intelligent Systems Lab-ISL, also won.  UAH and Quik-Tek are royalty partners in the Team Manager Software program for baseball and softball coaches. 

The couple pre-paid for everything with their Visa credit card, and Rousseau's deposited the money in their bank, Southtrust of Huntsville.  Visa and Southtrust also won

 Other winners included Traveller Information Services, Rousseau's Internet Provider, and school children who benefited from the taxes paid to the City of Huntsville, Madison County, and the State of Alabama.  Major League Baseball also won because of licensing agreements for the hats and shirts. Golden Rule Printing and Disc Manufacturing (Cinran) also won. Golden Rule Printing  made the Team Managers boxes and inserts and Disc made the CD-ROM Disc. 

Industrial Contract Packaging  won because they packaged and shrink wrapped the software boxes. HPI also won from the manufacture of  the manual for The Team Manager. 

All these people won from this one order that was placed after a customer happened across Rousseau's web site.  Yes, everybody does WIN

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